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双11进行时，拼多多将放松商家参与“百亿补贴”考核指标？_我的网站

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    Drivers queue at a petrol station to refuel in Tehran, on August 25, 2026. Photo: VCG
As military strikes and diplomatic negotiations have both failed to bring an early end to the roughly six‑month‑old US-Iran conflict, Washington rolled out new sanctions against Tehran on Monday local time intended to further strangle its economy. Iran, for its part, has vowed a tougher pushback.
In a news conference on Monday, Treasury Secretary Scott Bessent threatened new sanctions on countries refusing to cut economic ties with Iran, following recent rhetoric from Washington threatening an "economic D-Day" for Iran. 
Meanwhile, the Office of Foreign Assets Control (OFAC) under the US Treasury announced secondary sanctions on nearly 60 entities, individuals, and vessels in multiple jurisdictions which, according to the US' claims, enable Iran's activities, including so-called nuclear and missile technology procurement, cyber operations, and oil-revenue generation networks.
According to Reuters, those sanctions targeted businesses in China, the UAE, Singapore and several other countries, including a cooking-oil refinery in France, but did not include any of the Chinese financial institutions suspected of facilitating Iran's oil trade.
In response to US Treasury Secretary Scott Bessent laying out plans for economic asphyxiation of Iran, expanding Washington's secondary sanction threats and warning of dire consequences for countries that do not join the campaign, Chinese Foreign Ministry spokesperson Lin Jian said at a press briefing on Tuesday that China has made clear on many occasions its firm opposition to illicit unilateral sanctions that have no basis in international law or the authorization of the UN Security Council. 
"Economic warfare and maximum pressure provide no solution. On the contrary, they only serve to fuel tensions and lead to risk spillover, which will disrupt the global economic and financial order, and harm the legitimate rights and interests of other countries," the spokesperson said. 
The pressing task is to facilitate the deescalation of the situation and return to dialogue and negotiation as soon as possible, Lin said, adding that China will do everything necessary to firmly safeguard its rights and interests, Lin added. Lin also said China's cooperation with Iran is conducted within the framework of international law, thus should not be disrupted.
When asked whether China has received any such timeline, as the US stated it would give countries a timeline on when to shut down the actions that it has identified, and how China intends to respond to the relevant announcements by the US Treasury involving China-based entities and individuals, Chinese Foreign Ministry spokesperson Lin Jian stated on Tuesday that China is closely following the developments, and will do everything necessary to firmly safeguard our rights and interests.
In May this year, China's Ministry of Commerce issued a blocking ban prohibiting any recognition, enforcement or compliance with US sanctions imposed on five Chinese companies on the grounds of their alleged involvement in Iranian petroleum transactions.
Relying on its financial hegemony and long‑arm jurisdiction, the US enforces unilateral sanctions with no basis in international law. Such measures severely undermine fundamental consensus for international trade and erode the existing international order, Zhou Mi, senior research fellow at the Chinese Academy of International Trade and Economic Cooperation, told the Global Times on Tuesday.
In essence, Washington is imposing its Iran‑focused policies to enterprises across the globe, compelling third‑party actors to fall in line with its diplomatic objectives, Zhou noted.
The latest sanctions would affect a broader range of countries, industries and firms. They will not only draw wider opposition from the international community, but also boomerang on the interests of US‑owned enterprises, he added. 
Fewer levers left 
"We are launching an economic onslaught against Iran's financial connections around the globe," Bessent claimed at a press conference. "Our objective is to sever every economic lifeline" that sustains the country, he said, according to a Treasury release. 
The US Treasury Department said in a release that the new sectoral sanctions determinations target five critical sectors - digital assets, technology, gold, aviation and shipping - that the US claimed Iran has relied on to support its economy.
US Treasury claimed that "any entity that facilitates money laundering or sanctions evasion on behalf of Iran risks being cut off from the US financial system."
OFAC also suspended several general licenses that previously authorized certain remittance payments to Iran and Iranian access to the US cultural and academic system. The office also issued additional guidance on the so-called sanctions risks of bowing to Iranian demands related to shipping in the Strait of Hormuz.
Mohammad Mokhber, an aide to Supreme Leader Mojtaba Khamenei, said in an X post on Monday that Iran's response to US sanctions and pressure will be "more decisive than before."
Iranian Economy Minister Ali Madanizadeh said that Tehran "is and was ready," with a two-year plan to counter Washington's new sanctions. He told state television that "it seems they wished to suffer yet another defeat," per an AFP report. 
Iranian Parliament Speaker Mohammad Bagher Ghalibaf responded in an X post that "the Americans know no one will believe their nonsense," noting that the US is not in a position economically to restrict its relations with other countries. 
Alan Eyre, a distinguished diplomatic fellow at the Middle East Institute, told NBC News that after six months of combat, the US government "has few remaining levers it can use to convince Iran's major trading partners to materially reduce their economic ties."
While Washington's maximum‑pressure campaign may deliver short‑term shocks to Iran's economy, it can hardly "strangle" the country completely, said Liu Zhongmin, a professor at the Middle East Studies Institute of Shanghai International Studies University.
He added that Iran's economic resilience cannot be underestimated. Having borne decades of crippling sanctions from the US and Western nations, Tehran has built substantial experience in sanction‑busting and developed coping mechanisms ranging from basic‑industry self‑reliance and regional trade networks to oil‑for‑goods swaps and non‑US dollar‑denominated trade. Furthermore, the Strait of Hormuz remains a source of strategic leverage for Iran to push back against US pressure.
The expert said that Tehran and Washington are encountering "a battle of wills," and Iran believes the economic costs the US would suffer from a Hormuz blockade would outweigh the damage inflicted on Iran by sanctions.
Washington's "economic strangulation" policy risks ending in failure unless it yields short‑term outcomes, particularly securing the opening of the Strait of Hormuz, Liu added. 
Self-created dilemma
As the US ramps up pressure on Iran, Americans are growing averse to a protracted war.
According to a Reuters/Ipsos poll that closed on Monday, US ‌public approval of the war with Iran fell to its lowest level since the conflict's early days, with just 31 percent of Americans supporting US military action.
On June 18, the US and Iran signed an MoU, under which the two were scheduled to hold negotiations within a period of 60 days, which ended on August 17, to reach a final agreement. However, the talks' fate remains unclear following renewed escalation between the two countries.
Iranian political analyst Mostafa Khoshcheschm told Al Jazeera that the new US sanctions intended to create an "economic onslaught" were a "political show" of intimidation. 
Liu said that by resorting to an "economic strangulation" tactic after miring itself in a fruitless military quagmire over Iran, the US has laid bare its practical predicament and strategic dilemma, and seemingly running out of cards.
Citing sources, CNN reported earlier this month that the US military has exhausted nearly 80 percent of its interceptors for a key missile defense system as senior US military commanders are warning that the Pentagon's munitions stockpile is "dangerously low."
Faced with depleted ammunition stockpiles and insufficient military‑industrial capacity, and amid growing domestic criticism of its Middle East policy, the White House has opted for tough economic measures against Iran, Liu said. "Less costly than military coercion, such moves help Washington strike a tough posture before voters and shun political risks from further military escalation," said the expert.
There is, however, an increasingly obvious paradox in Washington's economic warfare against Iran: the tighter the sanctions, the tighter global energy supplies become, and the higher costs borne by American consumers and businesses, the expert added. 
。    本文来自微信公众号：亿邦动力 （ID：iebrun），作者：田雨，原文标题：《独家丨双11进行时 拼多多将放松商家参与“百亿补贴”考核指标？》                    调整后，商家参与百亿补贴活动申请经平台审核通过后，平台会从店铺、物流、商品、售后4个维度对商家进行考核。各项店铺服务质量以近30天为周期每日动态考核，如有任⼀指标出现异常，平台将根据实际考核情况通知商家整改，或者取消商家的活动资格，将活动商品移除活动资源位。                   具体而言，店铺维度的考核指标是指近30天店铺活跃度；物流服务的考核指标包括“近30天成团-签收时效”、“近30天物流综合违规处理率”。商品品质的考核指标包括近90天用户评价得分排名、近30天积极评论率、近30天严重劣质率。                   售后服务则包括近30天平台求助率、近30天3分钟人工回复率、近30天在途订单退款时长、近30天商家签收消费者退货订单后的平均退款时长。                   而此前，平台考核指标包括客户咨询、物流履约、商品体验、售后服务、交易纠纷五方面。                   客户咨询涵盖3分钟人工回复率、30秒应答率以及平均人工响应时长；物流履约是指平均签收时长以及物流服务异常率；商品体验包括品质退款率、假货退款率以及近30天评价。售后服务则包括仅退款自主完结时长、退货退款完结时长；交易纠纷是指纠纷退款率。                   与此同时，由于百亿补贴部分活动仅⽀持部分区域消费者参加，所以，消费者收货地址需要在活动区域范围内⽅可享受对应消费券等优惠，百亿补贴地区消费券等。                   因此，符合上述活动要求的商品订单不⽀持修改收货地址、收件⼈、联系⽅式等收货信息，包括消费者⾃⾏修改或商家协助消费者修改。平台严禁商家与消费者以任何方式（如客服聊天工具等）沟通修改收货信息，包括将商品发往⾮订单收货地址显示的其他收货地址。

B |                    当商家违反上述规定时，拼多多将限制商家店铺及其关联店铺部分或全部资金提现，并不予提供对应订单的活动补贴、消费券、优惠券等。若平台在商品订单中已经已经提供了对应活动补贴、消费券等，拼多多将向商家追回等额款项。                   百亿补贴常伴有区域消费券，而上述规定则是针对“套取补贴”、“刷单”等行为的精准打击。修改地址是此类作弊行为的关键环节。严禁修改地址在一定程度上可以确保优惠精准触达目标人群、防止“被薅羊毛”。                             不再考核30秒应答率以及平均人工响应时长，在一定程度上可以减轻商家的人力负担，使其能更专注于选品和供应链，特别是在双11这样的流量高峰。                   在“商品品质”的考核方面，平台从此前依赖“退款”这一负面结果，转向更全面、主动的“用户反馈”体系。“品质退款率”更多地是反映问题发生后的负面结果，而“积极评论率”和“评价得分”是过程中的风向标，反映的需求更为精细和全面。                   “严重劣质率”是一个强有力的新指标，它允许平台直接、快速地识别并清退有严重质量问题的商品，维护百亿补贴活动“便宜有好货”的核心心智。                   同时，引入“近90天”周期维度，可以避免因短期波动误伤好商家，也更利于识别持续提供好商品的店铺。

C |                    在售后服务考核中，新引入的“平台求助率”是衡量商家自主解决售后问题能力的重要标准。求助率高意味着大量售后需要平台客服介入，增加了平台的成本和负担。

D |                    现在，增加对这一指标的考核，可以倒逼商家在问题升级到平台介入前与消费者达成一致，从而提升整体售后满意度。而将退款时长细化为“在途订单”和“签收后”，考核更精准，符合不同场景下的用户预期。                   百亿补贴自推出以来，一直是拼多多的战略性产品，承担着拉升品牌定位、吸引高价值用户的重任。如今，随着平台发展，其角色或许正在发生微妙转变。                   早期目的是拉新和品牌上行，现在更侧重于巩固用户“省”的心智，并作为对优质商家的一种资源倾斜。此次拼多多对于“百亿补贴”活动的考核指标调整，在非核心节点给商家松绑，但在商品品质、反作弊、核心售后体验等关键节点上，管控反而更加收紧，从而筛选出更适合当下“百亿补贴”活动的商家与商品。

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