家政妇三田

Alo steps up China expansion as US consumer brands tap growth, highlighting market’s strong appeal_我的网站

A |     

    Photo: VCG
US-based premium activewear and lifestyle brand Alo stepped up its expansion in China on Wednesday, launching an exclusive flagship store on Tmall while preparing brick-and-mortar stores in cities including Beijing and Shanghai, adding to a growing number of US consumer brands entering or expanding in the Chinese market. 
With Chinese actress Zhao Lusi featured on its homepage, Alo's Tmall flagship store marks its first official sales channel in China and its only official e-commerce channel on the Chinese mainland, giving consumers direct access without relying on overseas agents or cross-border purchases.
Sales on its Tmall store topped 10 million yuan ($1.4 million) within one minute after final payments for preorders opened at 12:30 am, setting a new opening-day sales record for a new brand in Tmall's sports and outdoor category, the Securities Daily reported.
Industry observers attributed Alo's growing appeal in China to the rise of yoga and Pilates, as well as its blend of performance wear and everyday fashion, which resonates with younger consumers and lends itself to social-media-driven lifestyle marketing.
Industry data showed that China's yoga apparel market is projected to reach $2.65 billion in 2026, suggesting significant growth potential despite intensifying competition from established players such as Canada's Lululemon.
Alo is not an isolated case. A growing number of US consumer brands are entering China or deepening their presence, from opening their first stores to expanding retail networks and testing new formats, highlighting the enduring appeal of China's vast market, increasingly sophisticated consumers, and diverse consumption scenarios.
US fast-food chain Five Guys has also expanded its footprint in China, recently entering Beijing with two stores opening simultaneously at Chaoyang Joy City and Xidan Joy City. The launches drew long queues, with waits exceeding two hours during the lunch rush and scalpers reportedly charging up to 100 yuan to hold spots in line, according to media reports.
Five Guys is far from cheap, with a regular burger priced at 70 yuan and even a small order of fries at 32 yuan. But its 16 customizable toppings offer novelty and choice, helping attract Chinese consumers despite the premium pricing.
Meanwhile, Walmart, which has operated in China for 30 years, reflects the continued commitment of long-established multinationals to the Chinese market. 
Walmart has recently opened 20 new community stores in Shenzhen, expanding its presence through a format designed to serve everyday needs in neighborhoods. The company told the Global Times that the format is now expanding beyond Shenzhen, with the first stores in Suzhou and Guangzhou set to open in the second half of the year.
At Walmart China's 30th anniversary event on Wednesday, Walmart China President and CEO Zhu Xiaojing said that the retailer has built an integrated omnichannel network spanning hypermarkets, community stores, Sam's Clubs, front warehouses and distribution centers, with online sales accounting for more than half of its China sales last year.
"We remain confident in the Chinese market and will continue to increase our strategic investment in China," Zhu said, adding that Walmart will further expand its omnichannel presence, deepen community engagement and work with suppliers to strengthen differentiated product offerings, according to The Paper.
The latest corporate moves are also reflected in broader investment data. Actual US investment in China rose 24.5 percent year-on-year in the first four months of 2026, according to China's Ministry of Commerce. More than 3,000 foreign-invested companies increased their investment in China during the period. 
Meanwhile, a 2026 survey by the US-China Business Council found that 95 percent of US companies regarded their China operations as important to remaining globally competitive, underscoring China's continued role in their global business strategies. 
Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times that at a time of sluggish global growth, China offers multinational companies a relatively stable source of revenue, while its mature supply chains, logistics networks and large consumer base allow brands to respond quickly to changing demand.
Wang said that the appeal of the Chinese market has also moved beyond sheer population size. Foreign brands are increasingly drawn to opportunities created by more segmented consumption across different city tiers, age groups and lifestyle categories. China's highly developed digital retail ecosystem, including social-commerce marketing, instant retail and integrated online-offline channels, also gives companies a testing ground for new products and business models.
Despite uncertainties in China-US economic ties, Wang said that companies ultimately make investment decisions based on market demand, growth prospects and competitiveness. For many global consumer brands, pulling back from China would mean giving up a vast customer base and leaving more room for competitors.
。          　　自8月20日开始，山东、山西、内蒙古、宁夏四省区实施原产地证书管理信息互认新模式。这也是全国首次实现海关与贸促会跨省区、跨部门间原产地证书管理信息共享、互认。     　　据悉，新模式实施后，海关和贸促会在审核出口原产地证书电子信息时，对于原产地管理信息互认平台中已发布同一企业、同种产品一年内原产地核查结果的，直接进行原产地确定并签发证书，原则上不再重复开展原产地核查。

B |      　　新模式实施首日，青岛开创食品有限责任公司为出口委内瑞拉玉米罐头申办的1份原产地证书被青岛大港海关抽中原产地核查。公司操作部主管赵静并没有像往常一样向海关提交产品原材料来源证明以及生产加工工序、记录等相关材料。     　　“这批玉米罐头由位于内蒙古自治区乌兰察布市的一家食品加工企业生产。今年年初，该企业在当地贸促会办理预先核实原产地时，我们的签证人员已对出口的这款玉米罐头开展过原产地核查。”内蒙古自治区贸促会法律部部长苏道介绍。

C |      　　青岛大港海关关员通过中国(山东)国际贸易单一窗口的原产地管理信息互认平台，查询到了乌兰察布市贸促会的核查结果，直接为企业签发了原产地证书。

D |      　　“通过采信互认平台中贸促会的核查结果，我们根据非优惠原产地规则中实质性改变标准的相关规定，做出原产地确定结论并签发了证书。”青岛海关关税处处长杨倩说。     　　据了解，因结汇以及国外通关等需要，企业会根据国际贸易客户的指定，选择到海关或贸促会为出口货物办理原产地证书。跨省区经营的大型企业申办原产地证书的签证机构可能涉及多地海关和贸促会。根据相关规定，这些海关和贸促会都可以对出口货物开展原产地核查。     　　“我们在3个省区设有工厂，并且根据国外客户要求在青岛海关以及山东、内蒙古等地的贸促会申办原产地证书。

E | 以前有时会出现海关和贸促会对同一企业的同类出口产品重复开展原产地核查的问题。”赵静说，新模式的实施避免了重复核查，缩减了原产地核查频次，每份被核查的原产地证书可以节省1到3天的材料准备或核查等待时间。     　　据悉，原产地管理信息互认平台还具备海关与贸促会原产地签证风险产品和企业信息共享、涉企原产地核查对碰等功能，跨部门实现原产地证书签发“一次核查、结果互认”，进一步便利企业出口享惠、提升原产地签证质量。     　　优惠原产地证书是企业在协定项下享受进口方关税减让的重要凭证，素有“纸黄金”之称。

F | 当前，我国出口企业可以在《区域全面经济伙伴关系协定》(RCEP)等23个自贸协定和优惠贸易项下凭优惠原产地证书享受有关国家和地区的关税减让。     　　数据显示，今年前7个月，山东、山西、内蒙古、宁夏四省区内海关和贸促会共签发优惠原产地证书69.3万份，出口享惠货值2201亿元，同比分别增长19.8%和15.9%。

Current article:http://7m2oy.kenouguanruilianshanxiangshu.cfd/news/20260826_8368.html

Published on:18:26:05